Google Zeitgeist

Over the past year, business leaders have endured one of the most challenging economic climates in decades. In this Google Zeitgeist session we hear from those who have emerged from the crisis stronger than ever.

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Don Tapscott at EurActiv

The Digital Economy: Making it Happen

Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.

 
Don Tapscott

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed […]