Lift 2011

Don Tapscott talks about the new age of networked economy, and how collaborative innovation is deeply transforming our society as well as our institutions. Why not open source government, education, science, energy production or even health care as new models of collaboration?

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Don Tapscott at EurActiv

The Digital Economy: Making it Happen

Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.

 
Don Tapscott

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed […]