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Setting the Record Straight: The Enterprise 2.0

In 2006 I wrote a paper called, “Winning with the Enterprise 2.0.”, outlining an expansive vision of how the internet is changing the corporation. Many of those themes are relevant today:

“Today we’re at a defining moment in business history—the threshold of a dramatic shift in the way that firms are organized, innovate and create value. Information technology and new networked business structures are removing the sources of friction in our economy, producing ten major dimensions of change that every firm must address. A new breed of open, networked organization—the Enterprise 2.0—is emerging. Evidence is mounting that companies that shift along these 10 dimensions of the new model, perform and compete better.”

Read the full report [pdf].

Author: Don Tapscott

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