Closing Keynote HP Discovery 2011

Don delivers the closing keynote at HP Discovery’s 2011 Conference: The Power of People, Technology and Ideas. Drawing on themes from Macrowikinomics, Don presents how the principles of openness, transparency, collaboration, interdependence coupled with the rise of new collaborative communities and the demographic revolution can help rebuild and reinvent failed institutions such as government, business, education and publishing.

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Don Tapscott at EurActiv

The Digital Economy: Making it Happen

Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.

Don Tapscott

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed […]