Government 2.0 with the U.S. State Department

Don Tapscott presents Macrowikinomics: Rebooting Government for the Networked Age to the U.S. State Department. Don discusses the Wiki Revolutions, WikiLeaks and transparency, government as a platform, collaborative democracy, networked models of global problem solving and the Wiki Workplace.

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Don Tapscott at EurActiv

The Digital Economy: Making it Happen

Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.

 
Don Tapscott

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed […]