The Guardian Interviews Don Tapscott for Social Media Week

The Guardian’s Chief US Business Writer, Dominic Rushe interviews Don Tapscott on entrepreneurship, the Arab Spring, and innovation during Social Media Week 2012.

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Don Tapscott at EurActiv

The Digital Economy: Making it Happen

Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.

 
Don Tapscott

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed […]