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Social Media Week Session Video
Don Tapscott’s talk on solving the world’s problems at Social Media Week 2014.
CNBC Interviews Don Tapscott at The Global Entrepreneurship Summit
CNBC interviews Don Tapscott on entrepreneurship, collaboration and the impact of the U.S. government shutdown at the Global Entrepreneurship Summit in Malaysia.
The Digital Economy: Making it Happen
Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.
The Digital Consumer and the Rise of a New Paradigm for Marketing
Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed […]
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