Today this is Macrowikinomics at work.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

In every corner of the globe, Macrowikinomics presents groundbreaking innovations in how businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other.

Featured communities

• Business and Finance
• Technology and Media
• Science, Education and Health
• Energy and the Environment
• NGOs and Government

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community, which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

• How the brain of the Net Generation processes information
• Seven ways to attract and engage young talent in the workforce
• Seven guidelines for educators to tap the Net Gen potential
• Parenting 2.0: There’s no place like the new home
• Citizen Net: How young people and the Internet are transforming democracy

Today’s young people are using technology in ways you could never imagine.

Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information.

For the first time in history, youth are the authorities on something really important. And they’re changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

In the last few years, traditional collaboration — in a meeting room, a conference call, even a convention center — has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions.

While some leaders fear the heaving growth of these massive online communities,Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant primer on one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century.

Based on a $9 million research project, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles.

An important look into the future, Wikinomics is the road map for doing business in the twenty-first century.

Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.

Drawing on such examples as Chiquita’s total turnaround on matters of ethics, to Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust — as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services — Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.

The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die.

In Digital Capital, information-age visionaries Don Tapscott, David Ticoll, and Alex Lowy describe and explain the b-web phenomenon and the forces behind its emergence.

Drawing on three years of multimillion-dollar research into hundreds of b-webs as diverse as the Microsoft Alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, and Distributive Networks.

Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business model innovation in the digital economy.

The book includes:

• The untold real story behind the story on successes like eBay, Cisco, Linux, Schwab, and Priceline

• Positioning and analysis of emergent e-businesses like Webvan, OptiMark, AT&T Solutions, and Enron

• A step-by-step process for b-web strategy design

• A new approach to maximizing organizational effectiveness in a multi-enterprise environment

• The “ABCDEs” of marketing — heir to the “four P’s” of the industrial age

• Guidelines for deciding whether to hire, buy, or partner a needed capability

• A new set of lenses for viewing the stock market.

The authors warn that participation in b-webs is not optional.

To encounter and satisfy the digital customer, firms must lead or partner in one or more of these new business networks.

While no single path leads to b-web success, businesses will adopt effective b-web strategies-or they will simply fade away. Sustaining advantage in the digital economy demands more than superficial actions like attracting “eyeballs,” launching a hot IPO, following “new rules”, building a cool Web site, or even just focusing on customers.

In Digital Capital we finally have a book that gets beyond whiz-bang cliches to today’s central issues of competitive strategy.

Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the passive medium of television and explosion of interactive digital media, sparked by the computer and the Internet.

Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy.

The result is a timely revealing look at our digital future that kids and adults will find both fascinating and instructive.

Through first-hand accounts, top executives of world-class corporations like Kodak, IBM, Microsoft, and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their individual corporate objectives.

The old, unresponsive bureaucracy simply doesn’t work in today’s volatile, open, global business environment.

However, the computing systems in today’s organization seem unable to deliver the goods for corporate rebirth. They are limited in function, and expensive, and seem to take forever to change.

Here’s a book that explains how a new era of technology can enable the transition to the new enterprise and business success. It shows managers and professionals with little or no technical background how to take action to achieve short-term benefits of this technology and position their organizations for long-term transformation.