The Naked Corporation:
How the Age of Transparency Will Revolutionize Business
If you have to be naked, you had better be buff.
We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look.
Welcome to the world of the naked corporation.
In The Naked Corporation, Don Tapscott and David Ticoll explain how the new transparency has caused this unprecedented power shift, how and where information has exploded, and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.
Order Now!
Buy The Naked Corporation from any of these online retailers:
US – Amazon
US – Barnes & Noble
US- Borders
Canada – Amazon
Canada – Chapters Indigo
UK – Amazon
Reviews:
“The Naked Corporation argues, beautifully and persuasively, that there is no contradiction between good business and the values of honesty and openness. This book belongs in the briefcase of every right-thinking manager in the country.” — Malcolm Gladwell, author of The Tipping Point and Outliers
“A wake-up call.” — The Economist
“The book develops a theory, body of knowledge, and a set of leadership practices for handling this new transparency… Impressive.” — The Globe & Mail
