Don Tapscott’s latest venture embraces the wired world he so often discusses; instead of the printed word, it comes in the form of an app.
What appetite exists for a world where there are no more non-fiction books, but non-fiction apps? CBC Radio’s Laura Di Battista discussed the idea with business thinker Don Tapscott, who’s just launched his latest venture, the Don Tapscott app.
When I was informed about a new app from a business leader I follow and connect with often, Don Tapscott, I was definitely intrigued.
Thinkers50 and Rotman School of Management launch a groundbreaking app that provides an encyclopedic look at one of the world’s most influential thinkers: The Don Tapscott iPad App: New Solutions for a Connected Planet. Rather than a book, best-selling author and new media theorist Tapscott has developed an interactive and evolving tool appropriate for the digital age. The app introduces Tapscott’s latest thinking on how we can rebuild 10 institutions including the corporation, government, science, education, the media, democracy and our systems for solving global problems. As such it’s a pretty bold initiative – proposing ideas on how we can do nothing less than rebuild our civilization for the networked age. The app is an initiative of Thinkers50, the definitive ranking of the world’s living management thinkers (Tapscott is a Top 10 Thinker). “It’s not that I have completely given up on books,” says Tapscott. “But the digital revolution is changing the book – not just how its distributed and accessed but how authors present content and how they interact with their readers.“ The Don Tapscott app is the first of it’s kind. “It makes sense for us that Don would be the one to pioneer the new model,” says Des Dearlove, co-founder of The Thinkers50. “The Thinkers50 is all about identifying and sharing the very best ideas and Apps offer a fantastic opportunity to do that. It will be interesting to see if it works and if other authors and the industry as a whole turn in this direction.” The Don Tapscott app also raises interesting issues about business models for content in the digital age. Tapscott has chosen to make the app free and would be delighted to explain why that makes a lot of sense from a commercial point of view. The app is now available for download in the Apple App Store and will soon be available for other devices. About Don Tapscott Don Tapscott is one of the world’s leading authorities on the transformative power of the internet across business, government and society, and the challenges related to growing beyond the Industrial Age. He advises global business and government leaders. Thinkers50 ranks Don in the top 10 of the world’s leading management thinkers. He has authored or co-authored 14 books, including the best sellers Paradigm Shift, The Digital Economy, Grown Up Digital and Wikinomics, is an adjunct professor at the Rotman School of Management, University of Toronto and the inaugural fellow at the Martin Prosperity Institute. dontapscott.com Twitter @dtapscott About the Thinkers50 Dedicated to identifying and sharing the best management ideas in the world, the Thinkers50 is widely recognized as the leading independent authority...