Artists can finally get what they deserve.
Anyone who follows the music industry knows of the tussles between artists and those who rely on their creative output. The traditional food chain is a long one: between those who create the music and those who pay for it—music lovers, concert goers, advertisers, rights licensees, and corporate sponsors—there are publishers, producers, and talent agencies, and countless others with a stake in the industry. Each of these intermediaries takes a cut of the revenues and passes along the rest, the remainder of which eventually reaches the artists and musicians somewhere between 6 and 18 months.
Read the full article by Imogen Heap and Don Tapscott on Fortune.