Macrowikinomics (2010)

New Solutions for a Connected Planet

In 2007, Wikinomics: How Mass Collaboration Changes Everything was the best-selling breakthrough introduction to the new economics transforming business and competition with the emergence of Web 2.0. Wikinomics showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in recent years, and Wikinomics’ principles of openness, peering, sharing, and acting globally are now more powerful than ever. Wikinomics is now present not only in business, but across all our community sectors.

Today this is Macrowikinomics at work.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

In every corner of the globe, Macrowikinomics presents groundbreaking innovations in how businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other.

Featured communities

  • Business and Finance
  • Technology and Media
  • Science, Education and Health
  • Energy and the Environment
  • NGOs and Government

Reviews

The Huffington Post
The Huffington Post
Nothing less than a game plan to fix a broken world
The Economist
The Economist
“A Schumpeterian story of creative destruction”
Aron Cramer, President and CEO, Business for Social Responsibility
Aron Cramer, President and CEO, Business for Social Responsibility
Tapscott and Williams’ five principles for a world of networked intelligence explain exactly how companies, governments and NGOs can make lasting change in a complex world.”
Eric Schmidt, Google
Eric Schmidt, Google
Macrowikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us.”
 Noel Tichy, Professor and Director, Global Citizenship Initiative, University of Michigan
Noel Tichy, Professor and Director, Global Citizenship Initiative, University of Michigan
Macrowikinomics is the leadership guidebook for the emerging networked age.”

Related Interviews

One on One with Peter Mansbridge

Author: Don Tapscott

Publisher: Penguin

Published: September 2010

Length: 384 pages

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