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Rethinking the Media Industries

TapscottMediaHow can newspaper executives reinvent their value propositions and their business models to survive in the digital age?

First, listen to today’s youth, because within their culture is the new culture of news and information.

Second, commodity news won’t cut it for any audience, so create a distinct offering.

Third, develop rich, multimedia experiences for new digital platforms and devices.

Finally, embrace collaborative innovation by creating an open platform so that others can help you invent new sources of value.