Social Media Articles
It’s Time for Corporations to Return their Customer Data to the People
In his feature in the Toronto Star, Don explains the state of digital feudalism and reminds individuals that they have rights to their data - and should demand ownership over it. With blockchain, digital identity can be owned by the individual and used according to...
BT: The Impact of Social Media
Don Tapscott's interview on Breakfast Television in Canada discusses the Digital Economy and the impact of Social Media on our lives.
Social Media Week Session Video
Don Tapscott’s talk on solving the world’s problems at Social Media Week 2014.
The Digital Consumer and Rise of a New Paradigm for Marketing [Video]
Back in college, I learned the four P’s of marketing – product, place, promotion, and price. It was engrained in our brains that every good marketing campaign must consider these four elements for any chance of success. Through the ages, these concepts have stayed intact and students are still looking to these four P’s to learn the marketing basics.
The Digital Consumer and the Rise of a New Paradigm for Marketing
Don Tapscott (CEO of the Tapscott Group) speaks to SAP's Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P's of Marketing (Product, Place, Price and Promotion) are replaced...
Bazzarvoice: Connected Perspectives: Don Tapscott,
In the latest instalment of our Connected Perspectives video series, Don discusses marketing to the first generation to come of age in the digital age.
Building a New Era of Business with Knowledge Innovation
Don Tapscott’s featured interview for SAP’s Business Innovation Series
Pull: Don Tapscott and the Age of Participation
The Agenda’s Pull series puts the focus on how digital technology is allowing us to share information faster than ever before and what that, in turn, means for individual privacy and control of personal information.
Making Internal Collaboration Work: An Interview with Don Tapscott
The author and strategist describes why effective knowledge management within enterprises requires replacing e-mail with social media.