Social Media Articles
Mar 4, 2020
In his feature in the Toronto Star, Don explains the state of digital feudalism and reminds individuals that they have rights to their data - and should demand ownership over it. With blockchain, digital identity can be owned by the individual and used according to...
Dec 1, 2014
Don Tapscott's interview on Breakfast Television in Canada discusses the Digital Economy and the impact of Social Media on our lives.
Feb 24, 2014
Don Tapscott’s talk on solving the world’s problems at Social Media Week 2014.
Oct 1, 2013
Back in college, I learned the four P’s of marketing – product, place, promotion, and price. It was engrained in our brains that every good marketing campaign must consider these four elements for any chance of success. Through the ages, these concepts have stayed intact and students are still looking to these four P’s to learn the marketing basics.
Oct 1, 2013
Don Tapscott (CEO of the Tapscott Group) speaks to SAP's Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P's of Marketing (Product, Place, Price and Promotion) are replaced...
Aug 19, 2013
In the latest instalment of our Connected Perspectives video series, Don discusses marketing to the first generation to come of age in the digital age.
Aug 13, 2013
Don Tapscott’s featured interview for SAP’s Business Innovation Series
Jul 3, 2013
The Agenda’s Pull series puts the focus on how digital technology is allowing us to share information faster than ever before and what that, in turn, means for individual privacy and control of personal information.
Jan 22, 2013
The author and strategist describes why effective knowledge management within enterprises requires replacing e-mail with social media.