Social Media Articles

BT: The Impact of Social Media

Don Tapscott's interview on Breakfast Television in Canada discusses the Digital Economy and the impact of Social Media on our lives.

The Digital Consumer and Rise of a New Paradigm for Marketing [Video]

Back in college, I learned the four P’s of marketing – product, place, promotion, and price. It was engrained in our brains that every good marketing campaign must consider these four elements for any chance of success. Through the ages, these concepts have stayed intact and students are still looking to these four P’s to learn the marketing basics.

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP's Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P's of Marketing (Product, Place, Price and Promotion) are replaced...

Pull: Don Tapscott and the Age of Participation

The Agenda’s Pull series puts the focus on how digital technology is allowing us to share information faster than ever before and what that, in turn, means for individual privacy and control of personal information.