Don Tapscott

Real-time advertising offers unprecedented precision

Mar 28, 2010 | Writing

The old saw, “half my ads work, only I don’t know which half” may soon not be as true as it once was. In yesterday’s marketplace, companies tried to target their ads by choosing the television shows, magazines and other mediums that had demographics most closely...

Children a key element of National Broadband Strategy

Mar 26, 2010 | Writing

The Federal Communications Commission’s National Broadband Strategy is an ambitious ten-year plan to bring the benefits of broadband to all citizens in the country. Just prior to the Strategy’s submission to Congress last week, FCC  Chairman Julius...

Net Gen Education Challenge underway

Mar 13, 2010 | Writing

I’m delighted to say that I’ve again joined with Vicki Davis (Westwood Schools, USA) and Julie Lindsay (Beijing (BISS) International School, China) to issue two global video challenges on how the social web nurtures teaching, learning, collaboration, and innovation...

Anonymity is double-edged sword

Mar 6, 2010 | Writing

In a new study published in the Journal Psychological Science, psychologists Chen-Bo Zhong and Vanessa Bohns of the University of Toronto and Francesca Gino of the University of North Carolina suggest that under the cover of darkness, people’s worst traits come out. ...

Teaching kids democratic values

Mar 4, 2010 | Writing

Teaching democratic values and the importance of civic responsibility doesn’t seem to be particularly strong in the school system. However, given that so many schools cling to an outdated education model, I don’t find fault with many kids for ending up...

Using social media to keep students engaged

Feb 25, 2010 | Writing

“Lack of engagement is one of the biggest problems we have today in getting more students through the college and university system,” says Vineet Madan, vice president of strategy and business development for McGraw-Hill. “If we don’t tackle the engagement problem...
Don Tapscott