Media and Marketing
Privacy in the time of Big, Little, and Baby Brother
Rethinking the Media Industries
First, listen to today’s youth, because within their culture is the new culture of news and information.
Second, commodity news won’t cut it for any audience, so create a distinct offering.
Third, develop rich, multimedia experiences for new digital platforms and devices.
Finally, embrace collaborative innovation by creating an open platform so that others can help you invent new sources of value.
4 Ps of Marketing
The Brand was an image, badge, promise, trustmark or “word in the mind.” Industrial age marketing models emphasized pushing images, messages, and other marketing content. All this is best summed up in the famous “Four P’s” of marketing – having the right product, being in the right place with the optimal price and effective (one way) promotion.
There has been some progress in using social media for effective customer interaction but the old paradigm in marketing remains intact. Today companies need to build wiki brands, and integrated customer experience platforms. There are important breakthroughs in mobile and geo-spatial technologies that change many aspects of the customer experience. Social analytics can pay off big time. However firms need to show that they have integrity and consider the interests of their customers to privacy.