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The Net Generation

The continuing global economic crisis is a wakeup call to the world, demanding new thinking about everything. We need to rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many pillars traditional economic and social pillars of the industrial age have come to the end of their life cycle and must be reinvented on a new, networked model.

Simultaneously a new medium of human communications, the Web 2.0, is becoming a platform for collaboration enabling self-organization and communities. At the same time the Net-Generation has come of age. The children of the baby boom, aged 13-30, are not only the largest generation ever — they are the first generation to come of age in the digital age. These two factors are causing companies to rethink recruiting, compensation, training, collaboration, retention and the management of talent.

Don Tapscott argues that now is the time to rethink HR and management. He discusses conclusions from the $4 million research project that led to his book Grown Up Digital and subsequently to his most recent work Macrowikinomics: Rebooting Business and the World. He argues that a new paradigm in management – Talent 2.0 – is changing how every winning company will harness the power of human capital.