By Don Tapscott & Anthony D. Williams

Macrowikinomics (2010)

New Solutions for a Connected Planet

In 2007, Wikinomics: How Mass Collaboration Changes Everything was the best-selling breakthrough introduction to the new economics transforming business and competition with the emergence of Web 2.0. Wikinomics showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in recent years, and Wikinomics’ principles of openness, peering, sharing, and acting globally are now more powerful than ever. Wikinomics is now present not only in business, but across all our community sectors.

Today this is Macrowikinomics at work.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

In every corner of the globe, Macrowikinomics presents groundbreaking innovations in how businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other.

Featured communities

  • Business and Finance
  • Technology and Media
  • Science, Education and Health
  • Energy and the Environment
  • NGOs and Government

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Nothing less than a game plan to fix a broken world

– The Huffington Post


Macrowikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us.

– Eric Schmidt, Google


A Schumpeterian story of creative destruction

– The Economist


Macrowikinomics is the leadership guidebook for the emerging networked age.

– Noel Tichy,
Professor and Director, Global Citizenship Initiative, University of Michigan


Tapscott and Williams’ five principles for a world of networked intelligence explain exactly how companies, governments and NGOs can make lasting change in a complex world.

– Aron Cramer, President and CEO, Business for Social Responsibility

“MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change.”
Lazaro Campos, CEO, Swift
“The MacroWikinomics assertion that ‘there has never been a more exciting time to be human’ is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential.”
Michael Dell, President and CEO, Dell inc.
“Tapscott and Williams are the world’s foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us—whether leaders of global institutions or individual citizens of the world—would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face.”
Brian J. Dunn, CEO, Best Buy Co., Inc.
“When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration —one that has had a profound impact on how business is done. Now with MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda.”
Bill Green, Chairman and CEO, Accenture
“Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration.”
Ian Hudson, President EMEA, Dupont
“Once again Don and Anthony nailed it. There is no better team to tell us what’s coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us.”
Jeff Joerres, Chairman and CEO, ManPower

Best Selling Author

Don Tapscott

Don Tapscott is one of the world's leading authorities on innovation, media, and the economic and social impact of technology. Named one of the world's most important living management thinkers by Thinkers50, he advises business and government leaders around the globe. Tapscott is the author or coauthor of some of the most widely read and cited books on technology in society, including Paradigm Shift, Growing Up Digital, Grown Up Digital, The Naked Corporation, Digital Capital, Wikinomics, and Macrowikinomics.

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