A new generation of digital consumers is coming into the marketplace.
We have the first generation to come of age in the digital age, and these kids are different. They’re the biggest generation ever, and they think, and work, and play, and collaborate very differently than their parents, and there’s no more powerful force to change every institution than the first.
The Industrial Age was an age where some entity at the top had power, and pushed out standardized units to passive recipients. We pushed out products. We pushed out newspapers. We pushed out lectures. We pushed out radio programs, and so on, but the recipients were inert. Now, because of the internet, and information technology people have information.
Read the full article, including an interview with Don Tapscott at SAP Business Innovation.