By Don Tapscott, alex lowy & david ticoll

Blueprint to the Digital Economy (1999)


Building on the message of Don Tapscott’s highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today’s businesses succeed in an emerging and highly competitive digital business environment.

Through first-hand accounts, top executives of world-class corporations like Kodak, IBM, Microsoft, and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their individual corporate objectives.

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Tapscott’s Blueprint to the Digital Economy is a “must read” for all organizations jockeying for position within the fabric of the new economy. As we continue to face the challenges of the changing landscape of competition, industry and infrastructure, Blueprint provides the most insightful examination of today’s — and tomorrow’s market realities I’ve read yet.

– George T. Shaheen, Managing Partner & CEO Andersen Consulting


Tapscott’s editing team takes the reader along the path described in his earlier book, The Digital Economy. This collection of firsthand experiences from those most affected by digital convergence, is captivating reading. Blueprint provides concrete illustrations of how technology is creating a truly new economy.

– Dr. Klaus Schwab, President, World Economic Forum

Best Selling Author

Don Tapscott

Don Tapscott is one of the world's leading authorities on innovation, media, and the economic and social impact of technology. Named one of the world's most important living management thinkers by Thinkers50, he advises business and government leaders around the globe. Tapscott is the author or coauthor of some of the most widely read and cited books on technology in society, including Paradigm Shift, Growing Up Digital, Grown Up Digital, The Naked Corporation, Digital Capital, Wikinomics, and Macrowikinomics.

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