Feature: The Digital Conglomerate

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The Digital Economy: Making it Happen

The Digital Economy: Making it Happen

Don Tapscott, author of "Wikinomics: How Mass Collaboration Changes Everything" talks about how Europe can implement a digital economy strategy at EurActiv.

The Digital Consumer and Rise of a New Paradigm for Marketing [Video]

Back in college, I learned the four P’s of marketing – product, place, promotion, and price. It was engrained in our brains that every good marketing campaign must consider these four elements for any chance of success. Through the ages, these concepts have stayed intact and students are still looking to these four P’s to learn the marketing basics.

The Digital Consumer and the Rise of a New Paradigm for Marketing

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP's Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P's of Marketing (Product, Place, Price and Promotion) are replaced...

Don Tapscott